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PC IMAGEWARE LAUNCHES PROGRAM TO ATTRACT
MORE CANADIAN RESELLERS
Company will launch its first product alongside recruitment campaign

Toronto-based PC Imageware (PCI) Corp. is rolling out its Asset Minders VAR program in hopes of recruiting resellers with expertise in consulting, custom report writing, data import/export, LAN installation and training services to sell and support its upcoming Asset Minder Pro asset tracking software.

PCI's Asset Minder Pro for Windows 95 and NT Workstation targets any small or medium-sized business that has ever mislaid mice, lost laptops or misplaced monitors. The software helps companies keep track of their assets -- especially movable IT assets, and manages upgrades, maintenance schedules and warranties. At the same time, it aims to avoid the cost and complexity of existing asset management software solutions more suitable for large enterprises.

"Tracking moveable assets has become a major problem for companies of all sizes, and most of them don't know where to begin to find a solution," says Nick Francis, president of PCI. "until now companies have had to invest anywhere from $2000 to $50000 on software alone for solutions less feature rich and robust in terms of tracking than Asset Minder Pro, and this has left smaller businesses out of the market."

To drive his point home, Francis refers to a recent Gartner Group report. The report says that proper deployment, support, platform standardization and "best-of-breed" product selection combined with simple tracking of on-site/off-site assets in IT-dependent companies, particularly those with mobile workforces, can help companies save up to 26 per cent on the cost of owning and operating networked PC's.

"We believe this is an excellent opportunity for our VAR partners to get in on the ground floor and make a lot of money in this virtually untouched market," says Francis.

Asset Minder Pro also lets resellers work with clients to perform value-added tasks, he adds, such as taking stock of a company's IT assets for inclusion in the software's files. or adding tracking accessories, such as bar-codes, to equipment.

There is a $1200 "covercharge" for resellers to join the Asset Minder program, which entitles them to resalable Asset Minder Pro software of equal value, and not-for-resale copies for demos and personal use. In addition, partners will receive product and sales training, preferred reseller pricing, and access to co-operative marketing opportunities including advertising in industry publications.

The company is focusing its efforts on recruiting between five and 10 reseller partners in each of 19 major North American cities, including Toronto, Montreal, Ottawa, Calgary, Winnipeg, Vancouver

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